Campus Recreation Style Guide
Client:
ASI’s Bronco Recreation & Intramural Complex
Project Type:
Brand Manuel
Role:
Creative Direction, Concept, & Lead Designer
Background:
The Campus Recreational Center provides activities & resources to students, faculty, and staff of Cal Poly Pomona. Divisions include: Intramural Sports, Adventures, Aquatics, and Fitness programs, which encourage individuals on campus to have a healthier lifestyle through personal growth. Creating a distinct division within each program was an important factor in order to create a connection to its ideal audience. This would allow for future classes & campaigns to have a direct impact & increase turnout.