Eat. Meet. Study. Play.
Client:
Associated Students Incorporated
Project Type:
Campaign Character Design
Role:
Concept & Lead Designer
Typography:
Tyler Stewart
Creative Direction:
Dustin Glauser
Background:
Associated Students Incorporated is a non-profit corporation serving students on an academic level by providing multiple programs & services that create a foundation for student success. Eat. Meet. Study. Play is an interactive program that was made with the intent of creating a community within the Bronco Student Center. Developing characters to represent each letter of the phrase was used as representation of different aspects of student life within the building. These characters were transitioned onto social media, print & digital marketing, & future services that would create a more playful approach to student events.